You must understand that company blog posts are not supposed to be all on new offerings or policies. They shouldn’t be all about marketing either. They could actually serve as terrific avenues for reaching out the public and letting them know you’re not just after the money. Express your opinions and air your views. You don’t know how much others actually value them.
Now, in times when you don’t have anything to say or you wish to change the flow, let your viewers do the talking in your behalf. Ask them a question, make them take a poll, or encourage comments. These can be a wonderful means to get into your audience’s head which can prove to be very helpful in the future.
Of course, you can expect all sorts of comments and feedbacks including harsh criticisms on your page. This must be anticipated. Hence, you must learn to deal with them levelheadedly too. You can’t please everyone so there’s no reason why you should try to. Just keep faithful to your goals not just to make money but to serve customers too.
To make things easier in maintaining your corporate blog albeit occasional unsympathetic remarks, you must have a comment policy. Your team of writers and editors must have a certain guide to follow so they can determine which comments are supposed to be responded to, followed up, or deleted. Make certain that everyone’s in the same page so you won’t waste time on any nonsensical issue.