(This is just a continuation of the previous post...)
Use the right words – Although reality dictates that spending is a requirement in acquiring a product or service, most customers try their best to avoid it. Using words like discount, free, great deal and sale can change the way customers think about returning to your store for a second, third or repeated purchase. This is because customers are always in the hunt for something through which they make the most out of their money. Words that promise instant and total results are also music to the ears of the customers.
Learn to give back – Give back to your customers. Giving back usually connotes additional expenses. This act of kindness need not cause your budget thousands of dollars. Giving back does not always have to be something. This could be a form of extra service which your contemporaries might fall short on.
Know thy customers – If your product or service matches the needs and profile of your customers well, they would definitely be coming back for more. Most customers look for a personal brand which can completely help in the achievement of their goals. Research thoroughly about your customer details and strive to create brand that can fill in their current needs. Doing this is much easier than creating a new need for a brand that you have just furnished.