An effective sales pitch is important to all entrepreneurs. It is a planned presentation of their products or services. They use this to hook the interest of potential customers and close a sale in the end. Entrepreneurs who have the budget hire advertising consultants to create a powerful sales pitch.
Are you trying to create a sales pitch for your small business on a shoestring budget? Don't fret because it is possible to achieve so. You just to understand the basic principles it involves and how to create it appropriately.
Be concise - Consumers generally have short attention span. Thanks to technology that their attention span today has become even shorter. Advertisers advise that you must be able to hook the interest of your target market with in the first five seconds. How are you going to do this? Make your sales pitch short and direct to the point. You may want to start with a question targeting the need or interest of your audience. Then, follow it up with a quick and smart answer.
Include facts - Customers and investors alike want facts. They both want to get their money's worth once they purchase a product from you and invest in your business respectively. Present what your product can really do and not what you hope it will do. If you're meeting with investors, present a factual or an honest quote of return of investment for a specific time frame.
Research - What you know about your target audience or customers might be limited. Research about their profile and what your future competitors offer. Your findings will help you compose the right phrases and craft the appropriate materials for your presentation.