The first quarter of 2015 is almost over. But don't fret if you haven't started with your local marketing campaign. It's not yet too late to get the ball rolling. Read the following ideas for the effective promotion of your small business.
1) Utilise visual content. If you use social media accounts for business promotion, join the trend of visual content marketing. Snap a photo of your store, products, on site events and your staff in action. Create an Instagram account where you can share these photos. Connect your Instagram account with your Facebook, Google Plus and Twitter accounts.
2) Monitor your website and social media accounts daily. You won't be able to get the most out of your accounts if you're not updated with the changes in social media. Appoint someone who will keep your accounts active daily.
3) Be consistent in creating videos. Get your smartphone and shoot videos for any updates in your business. This is easier than writing posts. Upload them in YouTube and provide a link to your website.
4) Engage with your followers. You can develop lasting relationships with your customers if you know how to converse with them in social media. Do you want to create a product that will be an instant hit? Ask your followers for insights.
5) Pursue useful content. Do you want to stand out and be an authority in your niche? Turn your blog or website into a fountain of useful information. Online users surf the web not only to get entertained. They look for effective solutions to their problems or insights on improving their current situations. If you could provide any of the two, it will be easier for them to accept and purchase the products you offer.
6) Simplify your marketing strategies. You can't expect other businesses' marketing strategies to work for your own business. For example, a company offering elite services will need to spend more time marketing their business in Linked In. On the other hand, a local bakery might benefit a lot from Pinterest. Identify your marketing strategies. Invest your money and time on those that works for your business.