Are you still having second thoughts about having a responsive or mobile-friendly website layout? Yes? You could be losing a number of your potential customers to your competitors already. If you're still unconvinced, read the following reasons why your business website needs an adaptive layout.
Increased mobile visits or traffic - For your information, Google labels websites that are optimized for mobile as "mobile-friendly" within its mobile search results. If your website is not mobile-friendly website, it can experience a decreased click-through rate (CTR). A user will prefer a mobile-friendly website especially when he performs a search using his mobile device. Mobile-friendly label from Google will allow your business website to acquire more click-throughs.
Higher mobile rankings - Google ensures that mobile-friendly websites rank higher by penalizing in mobile search results the not mobile-friendly websites. Google does this in line with its mission to provide the best user experience to users who are browsing the web through hand-held devices. In fact, Google now uses the "mobile-friendly" designation as a ranking factor to promote websites that are optimized for mobile browsing.
Increased revenue from mobile - Apart from decreased rankings and decreased click-throughs, your business website can also experience decreased revenue. Lacking a mobile-friendly website at a time when so many searchers use mobile devices to find products and services they need is essentially handing customers over to your competition. Consumers are becoming less and less willing to put up with poor user-experiences on their mobile devices. They will definitely go to businesses that can provide what they need with just one tap on their mobile gadget's screen.
If you want more insights on improving your business website this 2015, watch this video I stumbled upon. All credits go to the owner.