Email marketing is one strategy that part of every businesses' online campaigns. Recent studies revealed that most companies market or reach out to consumers through email. If you're inexperienced in email marketing, you're most likely to do more harm than good to your business since there's more to this kind of marketing than crafting an interesting email template.
Legal Issues - Abiding by the rules and regulations set by authorities in your region is important when it comes to sending emails by yourself or through a third party. Any form of violation can make your business incur heavy penalties. Generally, you cannot use false or misleading subject titles in your email marketing campaign. You must also identify your email as an advertisement and provide your company's real contact details.
Frequency - Contrary to popular belief, bombarding your prospect clients with emails doesn't bring about positive results. Many people unsubscribe to email listings because they get too many unnecessary emails in a day. Moreover, purchasing consumers stop patronizing companies which send out too many follow up and irrelevant emails.
Deliverability - Some emails never make it to the recipients' inbox. This could be caused by blocked IP address, a deactivated email account or a full email inbox. The acceptable deliverability bounce rate is two percent. If your deliverability bounce rate is above two percent, take the time to clean your email list. Any email that doesn't reach your recipients' inbox can never generate a lead or sale.
Performance Measurement - The three most important metrics to measure are the open rate, click-through rate and conversions. An email campaign’s open rate is the number of emails that were opened and then divided by the number of emails delivered. Click-through rate is determined by dividing the number of people who clicked on a link in the email by the number of emails opened. Conversion rate is the number of people who performed the desired action which your email marketing aims for. This is calculated by dividing the number of leads or sales by the number of people who responded to your email.