Lack of understanding of the target audience is a major cause of marketing failure. To better understand the audience to which you're offering your products and services, you must do a thorough research and detailed profiling of your target market.
1) Imagine your target audience as a single person who you really want to know. Is this person male or female? Single or married? Does this person work? What are the interests, fears, ambitions and problems of this person? How can you better help this person with your product or service?
2) Create a visual representation of your target audience. Sort out all the information you have gathered about your target audience. Then, look for an image model in a magazine with which you can pair all your data. A visual representation of what your ideal client looks like will help you appeal directly to that person as far as effective advertising is concerned.
3) Know where you can reach your target audience offline. It's quite easy to pin point the whereabouts of your target audience online. Knowing your target audience's offline hangouts can be quite challenging though. You can start by researching complementary businesses online that may accept a guest blog post with a link back to your site. Research the effectiveness of targeted online ads in your business category. Then, you can work with radio stations circulate ads that can be heard by your target audiences in their favorite hangouts.