Social media platforms such as Twitter, Facebook, LinkedIn and YouTube offer businesses of all sizes a host of advantages especially when it comes to marketing and promotion. They help entrepreneurs build relationships with their existing and potential customers. Through these platforms, businesses are able to share valuable tips and content to all their followers and solicit sound feedback for their business improvement as well. Needless to say, everything that has benefits also comes with disadvantages. Here are some social media disadvantages which you might want to know.
Social media account maintenance is time consuming. It takes less than an hour to create a couple or more social media accounts. However, their daily update might require eight hours or more from you. Why is that? It's because you will need to fill them with valuable information that will engage and motivate your followers to be loyal to you and to promote your brand.
Negative feedback ruins a brand's reputation. You won't be able to please all your customers. Customers who have had bad experiences with your service are most likely post negative feedback on your social media accounts. If you're not quick to take action on this, your reputation can be hurt badly and you can lose a number of customers.
Some people see social media marketing as an intrusive way to boost sales. Some followers of your social media accounts might find your marketing strategies intrusive. For example, some of them will find it uncomfortable to share personal information you could be asking for your marketing campaign.