Your website is like your electronic business card. Hence, it must contain the basic contact information all your prospective customers might need. These include your your company name, email, phone, address and your product or services. Needless to say, there are other things you need to accomplish for your website to be more effective in the promotion of your business and increase in your sales. Here are some of them.
1) Make your visitors see 'what's in it' for them. Highlight your product or service and convince them that you can deliver on time and with quality output. In connection with this, include case studies that demonstrate how you have delivered value to others. Include video testimonials and quotes from your satisfied customers as well. These will give them an assurance that they made the right decision of choosing your product or service.
2) Sell your products in your website. Get an effective e-commerce platform and a reliable means to deliver your product or service. Ensure that your offerings are easy to find, the benefits of purchasing are clearly described and the ordering process is as simple as possible. This allows you to reach out to customers who can't visit your physical store. This can increase your sales. Just make sure that your website is designed perfectly for this purpose.
3) Facilitate product or service selection. Allow prospective customers see your inventory. This will save them from the pain of expecting or ordering a product that is no longer available. You can also include other important information like colour, size, etc.
4) Encourage your website visitors to drop by your physical store. Apart from providing your address, provide directions on how you can get to your store. Include landmarks if you must. Post photos of your establishment, your products or service output in their best look. Visuals can attract prospective customers to take the time to check out your store.